Privacy Policy and Terms of Service for SMS Communications

Effective Date: 4/28/25

Brighton Arms Apartments We are committed to protecting your privacy and providing transparent communication regarding how your information is collected and used. This Privacy Policy and Terms of Service apply when you opt-in to receive SMS (text) communications from us regarding your apartment rental and related services.

1. Privacy Policy

What Information We Collect

When you opt-in to receive SMS communications, we collect:

• Your full name
• Mobile phone number
• Apartment number and community affiliation
• Other information you voluntarily provide for service-related communication

How We Use Your Information

We use your information to:

• Send service-related SMS messages, such as rental reminders, maintenance notices, emergency alerts, and community updates
• Respond to your requests or inquiries
• Share resident event invitations and important leasing-related information
• Send limited promotional messages about resident-exclusive offers or events

How We Share Your Information

• We do NOT sell, rent, or share your phone number or SMS consent with third parties or affiliates for marketing purposes.
• We may share your information with authorized service providers who help us deliver SMS messages, but only to the extent necessary to provide the service.
• We may disclose information if required by law or if necessary to protect rights, property, or safety.

How to Access Our Privacy Policy

Our Privacy Policy is easily accessible at: www.brightonarmsapts.com

2. Terms of Service

Types of SMS Communications

By opting in, you consent to receive:

• Leasing notices (e.g., rent due reminders)
• Community updates (e.g., amenity closures, upcoming events)
• Maintenance alerts and service updates
• Emergency notifications (e.g., power outages, weather alerts)
• Resident engagement messages (e.g., social events, surveys)

Message Frequency

The number of SMS messages you may receive will vary depending on your residency status, preferences, and community events. Typical messaging frequency is 1-2 messages per month, but may increase during emergencies or critical announcements.

Fees

Message and data rates may apply, depending on your mobile carrier plan. Brighton Arms Apartments is not responsible for any charges incurred from SMS communications.

Opt-Out Instructions

You may opt-out of SMS communications at any time by:

• Replying STOP to any message received
• Contacting the Leasing Office at 738-988-0828 or [email protected] to update your preferences

Opting out of SMS messages will not affect your ability to receive essential notices through other methods (such as email or postal mail).

Consent

By providing your mobile number and opting in, you consent to receive text messages from Brighton Arms Apartments as described in this Privacy Policy and Terms of Service.

3.. Contact Us

If you have any questions about this Privacy Policy, Terms of Service, or your SMS communication preferences, please contact:

Brighton Arms Apartments
Leasing Office
301 W. Sylavania Ave. Neptune City, NJ 07753
Phone:732-988-0828
Email: [email protected]